Maverick Publisher Chase Backer Successfully Expands to Palm Beach
Metropolitan Magazine grows its leading luxury brand By W.A. Muller
Metropolitan Palm Beach Magazine redefines luxury publications by delivering the latest and most distinctive Palm Beach stories into the hands of loyal readers. Celebrities and news-makers grace the magazine’s cover, while its pages detail what’s happening in high-end fashion, interior design, real estate, travel, and more. That means that Metropolitan Palm Beach readers are always in the know about what is happening in this exclusive community.
According to Publisher Chase Backer, this move to Palm Beach was years in the planning. “Along with unparalleled editorial coverage to delight our readers, we also offer our advertising partners award-winning multi-platform integration that leverages celebrity engagement, cutting-edge PR/Marketing/Branding, digital media strategies, SEO, and special event management to increase amplification and true reach to all target markets and verticals.”
Backer is extremely hands-on when it comes to ensuring that the magazine’s high-end advertisers are always well-served.”We reserve our advertising opportunities for the most elite businesses in the region. When you advertise with us, your business appears in the only luxury lifestyle magazine dedicated to Palm Beach’s most discerning market. The Metropolitan Palm Beach magazine team delivers exclusive local luxury content with national flair.”
Metropolitan Palm Beach is just the latest crown jewel in Backer’s publishing realm that includes Manhattan’s Metropolitan Magazine and The Hampton’s sister publication 25A. Long-time editor Adam Kluger credits the publisher, the art directors, and the entire hard-working magazine team with the ongoing success of the magazines and the ongoing expansion and growth of the Metropolitan brand.
“Some years ago, our publisher, Chase Backer became enamored with the very same larger-than-life Long Island mansions that first inspired F. Scott Fitzgerald to write The Great Gatsby. A successful builder and entrepreneur who likes to act boldly and think bigger always, Chase knew that a premier luxury magazine dedicated to these magnificent properties and to the remarkable individuals who inhabited them would be the stuff that dreams are made of. That vision, that green light at the end of the dock, would lead Chase to publish 25A magazine and then Metropolitan and now, finally and inevitably, Metropolitan Palm Beach.”
The magazine’s not-so-secret weapon is associate publisher Jaime Backer (The publisher’s brilliant daughter) who has completely revamped the magazine’s website and social media presence with a curated, aesthetic sensibility and tech-savvy platform that major fashion and beauty brands want to be a part of through IG take-overs, product placement, highly stylized photo-shoots and pictorials that are always buzz-worthy. Fashion Editor Ty-Ron Mayes has brought a new level of magic, A-list designers and super-models to the magazine, while features editor Jadan Horyn has provided solid reporting and inspired enterprise stories to go along with the other award-winning editors, contributors, and writers providing regular monthly content to these highly regarded luxury-arts magazines. Palm Beach County insider Margaret Luce, model, businesswoman, and entrepreneur brings her popular column, If You Haven’t, You Should!
In the end, Kluger says that everything revolves around the publisher Chase Backer and his vision for Metropolitan.
“Those who get to know Chase will tell you he is a visionary, a dreamer, a realist and maverick, a gentleman and risk-taker who loves to live life to the fullest. Chase dares to dream bigger than most, and his magazines are a reflection of that daring. As Chase confided to me recently, he can sometimes be a little too unfiltered. But that authenticity and confidence are what make Chase Backer who he is.”
Conversations continue on expanding the Metropolitan Brand to even wider national prominence and more luxury destinations in the future.